Celebrity Management

Booking a celebrity is easy. Booking the right one, at a defensible price, on a contract that protects you if they cancel, is the actual job.

Tingle Works advises on fit first, then negotiates, contracts and runs the logistics. If the name you want is wrong for the audience or the budget, we will say so before you commit rather than after the invoice. We hold direct relationships with artist management wherever possible, because every layer of sub agent inflates the fee and slows every approval.

We book film and music artists, sportspeople, anchors, emcees, bands and DJs for brand events across India.

Artist performing live on stage at an event managed by Tingle Works

What This Includes

Every engagement is scoped to the brief, so you take what you need and nothing you do not. These are the areas we cover under Celebrity and Artist Management.

  • Artist & Celebrity Sourcing. Shortlists built to your budget and audience rather than to a name you cannot book.
  • Brand Fit Advisory. Audience overlap, existing endorsements and reputational exposure checked before a name is put forward.
  • Fee Negotiation. Direct negotiation with management, with the commercial rationale shown to you.
  • Contracting & Riders. Technical and hospitality riders, cancellation terms and usage rights spelled out.
  • Travel & Accommodation. Flights, hotels, ground transport and entourage management.
  • Security & Escort. Personal security and crowd separation planned into the venue layout.
  • Anchors, Emcees & Hosts. Professional hosts matched to the format and the language mix of your audience.
  • Bands, DJs & Performers. Live acts and DJs across genres and budget levels.
  • Influencer & Creator Tie Ups. Creator partnerships with disclosure compliance handled.
  • Appearance & Endorsement Deals. Longer form endorsement structuring beyond a single appearance.

How We Work

The same five stages run on every booking, whether it is an emcee for a townhall or a headline act for a concert. The point of a fixed process is that you always know which stage you are in and what happens next.

  • Brief and objective. We start with the audience, the format, the date and the budget. No names are put forward before that is written down and agreed.
  • Shortlist and advisory. A shortlist within budget, each name checked for audience overlap, existing endorsements and reputational exposure, with an honest view on fit.
  • Negotiation and contracting. Direct negotiation with management, then a contract covering fee, riders, cancellation terms and exactly which usage rights you are buying.
  • Logistics and show day. Travel, accommodation, security, green room, sound check and escort, with a single coordinator attached to the artist throughout.
  • Wrap up and report. Spend against budget, what was delivered against the contract, and an honest note on whether the booking earned its fee.

Where We Deliver

We are headquartered in Bengaluru with an owned team across the metros and vetted delivery partners everywhere else, which is how we execute across 100+ Indian cities. Most celebrity and artist management work runs out of Bengaluru, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, Kolkata and Ahmedabad, and we travel for the rest.

Frequently Asked Questions

How much does a celebrity appearance cost in India?

It ranges from a few lakh for a regional artist to several crore for a top tier film name, and it moves with the date, the city and the deliverables. We shortlist within your budget rather than quoting a name you cannot afford.

What happens if the artist cancels?

That is what the contract is for. We negotiate refund and replacement terms upfront and plan a credible standby wherever the schedule allows.

Do you work directly with artist management?

Yes. Going through layers of sub agents inflates the fee and slows every approval, so we hold direct relationships wherever possible.

Can you advise on brand fit?

We will, and sometimes the advice is not to book. Audience overlap, existing endorsements and reputational exposure all get checked before a name is put forward.

Is the appearance usable in our advertising?

Only if the contract says so. Appearance, endorsement and content usage rights are three separate things, priced separately. We spell out which you are buying.

Scroll to Top